Abstract line drawing with complex overlapping lines creating a chaotic pattern.
Black and white isometric illustration featuring various abstract and surreal structures, objects, and figures, including a large eye, a pyramid, a star-shaped object, and a person sitting in a maze, all interconnected in a geometric grid.

Strategic Consultant for Design Studios

Strategic Consultant for Design Studios Hello, I'm Alejandro, a strategic consultant helping design studios gain clarity about their direction and implement sound management practices. With experience scaling creative businesses internationally (as Director of Business Development at Cocolab) and corporate strategy expertise (former Head of Digital Innovation at Telmex), I support creative teams in discovering their sense of purpose and working towards meaningful impact. At the London College of Communication (UAL) and Kingston School of Art, I teach Design Management, providing structured approaches to creative projects and strategic decision-making. My research focuses on meaningful human connection and transformative experiences, exploring how purposeful design impacts our well-being and sense of direction.


Flowchart with two parallel decision trees, each starting with a black 'START' and ending with a black 'END'. Each tree asks three questions about feelings, with smiley faces representing positive feelings and sad faces representing negative feelings. The left tree is labeled with letters A through F and B through G, while the right tree is labeled with J through N and F through I.

Consulting

Supporting practitioners with strategy

Line drawing of a complex, isometric grid layout featuring various abstract and stylized objects, structures, and artistic elements.

Ethereal Realms

Building existential Labyrinths

An abstract drawing with various geometric shapes in red, yellow, blue, black, pink, and gray, overlapping and connected by black lines.

Artwork

Working across formats and disciplines

Collage of four objects on a colorful abstract background: a black-and-white architectural model of a building, an ornate black wooden shrine or temple, an open white safe with controls inside, and a tall dark sculpture with multiple figures stacked.

Academia

Lecturing and researching at KSA and LCC

Apply to participate in the Ethereal Realms Workshop

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Apply to participate in the Ethereal Realms Workshop ⋆

A creative black and white illustration of a modern, abstract room layout with various figures, objects, and symbols scattered across different sections, with colorful elements and speech bubbles indicating communication and ideas.
Technical drawing of a tall structure with various machinery, a table with tools, and a person standing nearby.
A digital art composition featuring various sizes of black circles, some containing images related to space, technology, and art, arranged in a dynamic pattern on a white background.